afterpay
fashion week

To launch Afterpay’s new retail services, we brought the excitement of New York Fashion Week to LA, perfectly timed with Super Bowl weekend. The event took place at the Atrium of Westfield Century City, where we created a one-day fashion extravaganza. Guests enjoyed fashion giveaways, a Levi’s customization station, and food and drinks, all while DJs kept the energy high. Live art by Brendan Monroe added a creative touch, and the event culminated in a halftime show led by GAYLE, who performed alongside a marching band. The experience was a seamless fusion of fashion, music, and retail, showcasing Afterpay’s dynamic presence in the industry.