CHEEZ-IT STOP

Show Imaging and All Terrain teamed up with Cheez-It to create the Cheez-It Stop, a unique brand experience located in Joshua Tree, designed to engage both road-trippers and locals. The activation featured the world’s only Cheez-It gas pump, offering visitors a fun and interactive way to enjoy their favorite snack. The entire store, both inside and out, was fully immersed in the vibrant world of Cheez-It, creating a visually captivating environment. During its opening week, the Cheez-It Stop became a must-visit destination, drawing in thousands of snack enthusiasts who connected with the brand in an unexpected, memorable way. This activation perfectly captured Cheez-It’s playful spirit and its ability to turn an everyday experience into something extraordinary.