After Pay Super Bowl NY Fashion Week Experiential Event Los Angeles

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After Pay Super Bowl NY Fashion Week Experiential Event Los Angeles

About Shacole

I’m a project and program manager who helps turn big creative ideas into real, built experiences without the chaos. I’ve led event planning, experiential production, and large-scale creative projects for brands, artists, and municipalities, managing everything from concept through construction and installation. I handle timelines, budgets, vendors, and on-site execution so projects run smoothly and deliver on time. Whether it’s an immersive brand activation, public art project, or complex event, I bring structure, clarity, and follow-through. Think of me as the bridge between creative vision and real-world delivery, equal parts strategic and detail-driven, focused on making things look great, feel intentional, and actually get done.

THINGS I AM GOOD AT:

Creative


• Concept Development
• Art Direction
• Experiential Design
• Large-Scale Installations
• Public Art Curation
• Brand Activations

Operations & Logistics


• Site & Venue Scouting
• Logistics & Load-In Strategy
• On-Site Operations Management
• Risk Assessment & Compliance
• Staffing & Crew Coordination

Project & Production Management


• End-to-End Project Execution
• Budgeting & Cost Management
• Timeline Development & Execution
• Vendor & Fabrication Coordination
• Permitting & Compliance
• Contract Negotiation

Strategic Planning & Engagement


• Community & Stakeholder Engagement
• Partnership Development
• Event Plannning
• Marketing & PR Coordination
• Influencer marketing

Timberland Mobile Experiential Event NYC

Bold moves
big wins

01

AFTERPAY | NEW RETAIL SERVICES LAUNCH PROJECT

NEW!

LEAD PRODUCER

To launch Afterpay’s new retail services, we brought the excitement of New York Fashion Week to LA, perfectly timed with Super Bowl weekend. The event took place at the Atrium of Westfield Century City, where we created a one-day fashion extravaganza. Guests enjoyed fashion giveaways, a Levi’s customization station, and food and drinks, all while DJs kept the energy high. Live art by Brendan Monroe added a creative touch, and the event culminated in a halftime show led by GAYLE, who performed alongside a marching band. The experience was a seamless fusion of fashion, music, and retail, showcasing Afterpay’s dynamic presence in the industry.

CLIENT: AFTERPAY

AGENCY: CREATIVE RIFF

VIEW PROJECT

02

H&R BLOCK PARTY

SENIOR PRODUCER

Allied Experiential partnered with H&R Block and Amazon Treasure Truck to bring the H&R Block Party to life at Santa Monica Place. Guests dove into a money pitch challenge, trying to find the key to unlock a safe packed with amazing prizes. The activation brought together the fun, interactive energy of Amazon Treasure Truck and H&R Block’s mission to help people save, creating a unique experience that had people talking long after the event ended. It was the perfect blend of excitement and brand connection, delivering a memorable moment for everyone who participated.

CLIENT: AMAZON + H&R BLOCK

AGENCY: ALLIED EXPERIENTIAL

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VISION

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transforming spaces through art.

Event Planning Brand Activation in Los Angeles

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