NBA2k Launch EVent

For the launch of NBA 2K20, NRG crafted an immersive experience that highlighted the game’s intersection with art, culture, fashion, and music. Held at the City Market Social House in LA, the event was divided into two parts: a media preview followed by the full-scale launch celebration. We designed striking installations, including art from Billy Kheel and Erin Miller, a Snapchat cover art display, and fashion showcases by Ben Baller and The Shoe Surgeon. With over 550 attendees, including media and VIPs, the event successfully mirrored the cultural impact of the NBA 2K franchise, offering unique, Instagram-worthy moments that generated significant buzz.