Timberland partnered with NRG for their “Nature Needs Heroes” campaign, aiming to raise brand awareness and engage college students in sustainability. As part of the initiative, we created the Timber Truck, a custom mobile greenhouse that traveled through New York and Boston. This unique mobile marketing tour educated students on how to “green their dorm” and encouraged them to take an online pledge to live more eco-friendly. With Timberland’s commitment to planting 50 million trees in the next five years, the campaign successfully connected with the next generation of environmentally-conscious consumers.